Popular Nollywood actor Jigan Baba Oja has been removed as a brand ambassador by Rods Hotels and Apartments, following his alleged involvement in a controversial and sensitive group chat concerning the tragic death of Nigerian singer Mohbad. The decision came in the wake of online outrage after the leak of private messages that sparked public concern and condemnation.
The controversy escalated after well-known social media activist Verydarkman released a series of explosive revelations from what he described as a “private celebrity group chat.” In the leaked messages, Jigan and several other public figures were allegedly seen discussing narratives that appeared to undermine the growing movement demanding justice for Mohbad, whose untimely and mysterious death has ignited national outcry.
In response to the backlash, Rods Hotels and Apartments issued an official public statement confirming the termination of Jigan’s ambassadorial contract. The company emphasized that it was imperative for their brand to align only with individuals who reflect their values of transparency, integrity, and social responsibility.
The management of Rods Hotels noted that the contents of the leaked chat were in direct conflict with the image and trust the brand has built with its clientele and stakeholders. They expressed disappointment in the situation, asserting that even associations with controversial behavior—especially those involving matters of justice and public sensitivity—could impact public confidence in the brand.
“In line with our core values of safety, accountability, and guest trust, Rods Apartment officially withdraws its ambassadorial deal with Jigan Baba OJA (JBO),” the statement read. The hotel group went on to explain that it had carefully reviewed the allegations and determined that immediate action was necessary to maintain its standards and protect its brand reputation.
The company also stressed that while they believe in fair investigation and due process, their decision reflects a commitment to ethical leadership and proactive accountability. They reiterated that public figures associated with their brand must embody values that contribute positively to society, especially during sensitive times.
“This decision comes amid the ongoing investigation and growing public concerns linking JBO to the mysterious death of music star Mohbad. While we respect due process, we believe in taking a firm stand that reflects our commitment to creating a safe and responsible environment for all,” the statement concluded.
Rods Hotels and Apartments reaffirmed their full support for the ongoing investigations into Mohbad’s death and called for justice, transparency, and truth to prevail. The company also encouraged the public to remain focused on the larger cause of justice and not be swayed by distractions, urging for a united stand against any form of injustice or suppression.